“As for me, the Tread makes me feel a little like MacGyver. I’m ready for anything. Minus the hairstyle” – Josh Bender

CLIENT: LEATHERMAN   SERVICES: STRATEGY/WEB/PHOTGRAPHY

Partnering with Leatherman we created a story and visual language to communicate the innovation and functionality of the novel multi-tool The Tread. The big differentiator is that it is travel safe and has up to 29 different tools at the ready.

“The range of tools include various sizes of: Phillips screwdriver, flathead screwdriver, box wrench, hex drive, socket drive, SIM card tray ejector, glass breaker, cutting hook and an ever-important bottle opener.”

The Tread work was also a part of the “For Real Life” campaign executed for Leatherman. We used the video production locations as photography opportunities to showcase the product in real world settings.