DJ Rich Medina:
Digging for Black Gold

“Collecting records is like voluntarily becoming a historian or a chapter in a long book of musical histories” – Rich Medina

CLIENT: DISCOGS   SERVICES: STRATEGY/COPY/VIDEO/PRODUCT

We all love buying records, but there’s something special about scoring from a private collection. Now, imagine if that private collection belonged to a legendary DJ. Fantasy became reality when we partnered with Philadelphia shop Brewerytown Beats and its owner, Max Ochester, as he set out to acquire part of the collection of DJ Rich Medina. Brewerytown Beats, which also hosts the Philly Soul Talk speaker series, was an independent record store in North Philly that specialized in funk, soul, hip-hop, and reissues. Through his contributions to the local music scene, Ochester has formed unbelievable connections. He and Medina go way back, so when we heard about this story, we had to share.

“That record came out when I was in high school.” – Rich Medina

For those not aware of the East Coast scene, for the past two decades, Rich Medina has cemented his reputation as an elite DJ, one of few on the planet capable of taking audiences worldwide on a sonic journey through hip-hop, house, soul, afrobeat, funk, breaks, and dance classics. Together with Max and his staff, we are able to share unprecedented access to not only Rich’s collection but also the story behind it. We are proud to let the Discogs community share in the once-in-a-lifetime chance to buy vinyl straight from the mind of a master DJ. The collection was sold out pretty fast but here was the location of the Pop Up Discogs shop set up by Brewerytown Beats exclusively for this project. Interested in the records that Medina mentions? Here are some helpful links:

Full interview below. Original post is located here.

Vinyl
is life