“A drawing is simply a line going for a walk” – Paul Klee

CLIENT: PARSONS/WACOM   SERVICES: PARTNERSHIPS/STRATEGY

Developing a true partnership is an amazing thing. Connecting Wacom with Parsons Design School was a natural fit. After developing a partnership strategy Wacom shipped dozens of their flag ship product the Wacom Cintiq to Parsons. Working with the Illustration Department we developed an exhibit to feature both parties in a meaning full way. The design students conducted an hours long exercise called Exquisite Corpse;a surrealist game and collaborative art technique where multiple participants contribute to a single work creating surprising often bizarre results.

“I have learned that what I have not drawn, I have never really seen”-Frederick Franck 

The whole process was projected on a wall in the main Parson Art Gallery on 5th Avenue so New Yorkers could experience the power of art, creativity and partnership. The project resulted in many future collaborations between Wacom and Parsons. Full strategy deck available upon request.